The Tanning of America

Founder and chief executive officer of the leading brand marketing firm Translation and entertainment marketing icon Steve Stoute will launch his book The Tanning of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy at Howard University TODAY, Sept. 8 in the Gallery Lounge of Blackburn Center from 6:30 p.m. - 8 p.m. A book talk moderated by Gregory Carr, Ph.D., associate professor of Africana Studies at Howard University, will be followed by a Q&A as well as a meet and greet.

Stoute revolutionized the way blue chip marketers and superstar artists connect with consumers. His campaigns include Jay-Z's successful 'S-Carter' sneaker launch with Reebok; Justin Timberlake and the "I'm lovin it" campaign for McDonald's; Beyonce's partnership with Samsung; Lady Gaga's partnership with MAC Cosmetics and Mary J. Blige's "My Life" fragrance with Carol's Daughter and HSN, which broke industry sales records.

The Tanning of America: How the Culture of Hip-Hop Rewrote the Rules of the New Economy (Gotham Books) is available in book stores TODAY Sept. 8, 2011. For more information visit, www.tanningofamerica.com. To follow on Twitter @SteveStoute or friend on Facebook www.facebook.com/translation. The event hashtags are #tanningofamerica and #tanning. Follow Steve on Twitter @SteveStoute and hastag #tanningofamerica or #tanning. You can also go to his website at www.tanningofamerica.com and friend him on Facebook: www.facebook.com/translation.

No comments: