FlyKix and NUVO Lemon Sorbet will usher in the holiday season with a special shoe & clothing drive created to help the less fortunate.

Wale, Greg Street and Steve Francis have joined forces with Fly Kix ATL to draw attention to giving back during the holidays. To join the conversation the twitter hashtag is #SneakerDrive and the handles are: @Fky_Kix & @SparklingNUVO.