The Hype With Fan Names

So what's the deal with celebrities all of sudden 'naming' their fans?

Over the past year I've heard celebs name their fans publicly and by name. So what do you think of that?

Here are a few of the more noteworthy fan clubs out there:

Beyoncé's Beyhive
Kelly Rowlands' Rowland Stones
Lady Gaga's Little Monsters
Rihanna's Navy
Nicki Minaj's Barbz and Kens
Chris Brown's Team Breezy
Taylor Swift's Swifties
Katy Perry's Katy Cats