The new single is part of Jermaine Dupri's upcoming EP and new partnership with Empire
It was a marriage that never should have ended, but now they're back where they belong.....
So So Def, lead by CEO and founder Jermaine 'JD' Dupri, recently closed a deal with independent music label/distributor/publisher EMPIRE for the release of JD's upcoming EP. The project's first single is titled "WYA (Where You At?)" featuring Bow Wow. This long awaited reunion has finally come pass...now breathe!
"Feels like I had him as my son, actually," Jermaine Dupri tell Billboard of his long-time protege Bow Wow.
"In the past, me and Jermaine's working process was different than it is now," Bow Wow tells Billboard. "How we work now is how I always wanted us to work. I think the whole time, Jermaine just wanted me to grow as an artist and get experience. Now, years down the line, it's incredible when we work with each other." Incredible enough that the rapper just left Birdman's Cash Money Records (where he had been signed since 2009) to focus on working exclusively with Dupri and Snoop Dogg.
Since the separation from JD, Bow Wow has grown up in the public eye. Starting his career in rapping since the age of 5, he's also found success as an acor with his starring role in CBS's CSI: Cyber, as an entrepreneur with the launch of his spirits brand NDI Vodka and expansion of the clothing line Asphalt Yacht Club as Brand Ambassador. As for his music, he is now collaborating with Jermaine Dupri and Snoop Dogg on new records to come. The first of the many is So So Def's "WYA (Where You At?)" single which is now available on all digital music outlets including iTunes, Amazon, Google Play, and Spotify. Expect a video soon, for now check out the premiere of "WYA (Where You At?)" on Billboard.