WHERE IS IT?
Eco-conscious shoppers, new parents and doting grandparents in Atlanta are in for a treat next month.Happy Mango, an eco-friendly baby, pregnancy, and kids boutique, is opening in the Kirkwood neighborhood on Wednesday, March 9, 2016 from 5PM to 8PM at 1996
Hosea L. Williams Drive NE, Atlanta GA 30317.
The store offers unique items - from bamboo swaddles to furniture that grows with your baby to non-electric educational toys - that are eco-concious and comparable to their non-eco counterparts. Happy Mango allows customers to purchase products that are not only good for their children, but kind to the Earth.
Owner Phnewfula Frederiksen (pronounced "new-fa-la") dreamt of this retail concept during her former career as a music business executive. A graduate of Clark-Atlanta University, Phnewfula spent 20 years working in promotions departments at labels such as Interscope and Atlantic Records. However, the birth of her son in 2008 and her daughter a few years later shifted her focus to motherhood.
"I left the music industry in 2015 because I needed to be fully present for my kids," she says. "The music was no longer a reflection of my morals, so I quit my job and moved back to Atlanta. I also wanted my children to be closer to my mother."
Shortly after her return, Phnewfula launched Happy Mango as a pop-up shop in the Krog Street Market from October to January of last year, where she built a steady local following among "tree-huggers" and eco-enthusiastic parents.
Phewfula maintains that "going green" isn't as hard to do or as off the grid as people think. Many of the products at Happy Mango are comparable in price to traditional store-bought baby items and can usually be repurposed after their intended use.
"Saving the planet for your children is the biggest benefit of going green," says Phnewfula. "Now that you have brought this beautiful human into the world, let's keep it in good shape so they don't have to move to Jupiter!"