“SAVING OUR SELVES: A BET COVID-19 RELIEF EFFORT,” SPECIAL CO-HOSTED BY KELLY ROWLAND, TERRENCE J, AND REGINA HALL, SET TO AIR ON BET, WEDNESDAY, APRIL 22, 2020 AT 8 PM EST
BET announces an array of high impact initiatives to support communities of color impacted by the COVID-19 pandemic. Black Americans are being disproportionately harmed by the health and financial devastation wrought by the COVID-19 pandemic. BET, in partnership with the NAACP, United Way Worldwide, leaders in the African American creative, civil rights and business communities will provide critical financial, educational and community support directly to the African Americans hardest hit by this crisis.
These initiatives include the “Saving Our Selves: A BET COVID-19 Relief Effort” broadcast special; the creation of a relief fund in partnership with United Way Worldwide to assist people of color most impacted by this health and financial crisis, and our support of the NAACP’s Town Hall Series.
"The COVID-19 pandemic is savagely compounding the profound health and financial vulnerabilities many Black Americans face. Every day, there are new reports of how this pandemic is killing African Americans at much higher rates than other communities.” said Scott Mills, President of BET. “BET is using all of our resources – our capital, our media platforms, our relationships with the creative community, sponsors, businesses and charitable organizations to support our community in this time of crisis.” The “Saving Our Selves: A BET COVID-19 Relief Effort” broadcast special, will air on Wednesday, April 22nd at 8 pm EST. The special, co-hosted by Grammy Award-Winning singer and actress Kelly Rowland, TV personality Terrence J, and actress Regina Hall; will feature virtual appearances and musical performances from some of the biggest names in music and entertainment as they share tips on how to manage, cope and help during the COVID-19 pandemic crisis.
Celebrity guest appearances and performances will include DJ Khaled, Charlie Wilson, Chance the Rapper, Kirk Franklin, Fantasia, Melvin Crispell III, and many more. The special will give up-to-date information and drive viewers to needed resources during this unprecedented time. In partnership with United Way, proceeds are being donated to African American communities severely impacted by COVID-19. You can donate to the fund beginning Friday, April 10th. For further details, please visit BET.com.