SIXTH ANNUAL EVENT PRESENTED BY MERCEDES-BENZ
On Saturday, February 4, Rolling Stone, who is celebrating its 50th anniversary this year, will host one of the hottest, most exclusive events during the biggest weekend in sports – Rolling Stone Live: Houston, with special performances by Grammy-nominated producer, DJ, Mad Decent label head and member of both Major Lazer and Jack Ü – Diplo; one of the greatest hip-hop acts of all time, Nas; and, DJ sets by the world-renowned DJ Cassidy. For the third year, Rolling Stone is partnering with Talent Resources Sports, a full-service sports marketing and experiential events agency, to produce its highly anticipated event. This year's event is presented by Mercedes-Benz. Rolling Stone Live: Houston, will be held at the Museum of Fine Arts (MFAH), one of the most unique venues in Houston. The museum is known for its exquisite design, as one of the 10 largest art museums in the United States. Rolling Stone will take over the museum for their dynamic event, with some of the top names in entertainment and sports expected to attend.
"I have been an avid Rolling Stone reader for as long I can remember, and I'm excited to head to Houston to headline Rolling Stone Live and kick off their 50th Anniversary year-long celebration with this party," said Diplo.
"We are delighted to have one of today's biggest names in music, Diplo, along with hip-hop icon Nas and the esteemed DJ Cassidy perform at our sixth annual event," said Gus Wenner, Head of Digital, Wenner Media. "We're also thrilled to have Mercedes-Benz as a partner to enhance the overall experience for our guests."
Mercedes-Benz will be onsite showcasing some of their sportiest vehicles including a C63 S Coupe and the all-new Mercedes-AMG GT C, one of which attendees will be able to create their own designs for utilizing a 3D Projection Mapping system. The brand will also provide transportation to the party for a number of VIP guests to ensure they arrive in style.
"Rolling Stone is the ideal partner for Mercedes-Benz as we're both celebrating momentous anniversaries this year," said Drew Slaven, Vice President of Marketing for Mercedes-Benz. "For 50 years, they've been producing the best music and entertainment content, and we've been thrilling customers with our best in class Mercedes-AMG engines and sports cars. What better place to celebrate than at the best party in Houston?"
Talent Resources Sports is teaming up with Rolling Stone for the third year on its Big Game Weekend event. "We are proud to say this event has exceeded our expectations for success each year. Alongside top talent and sponsors, Rolling Stone Live: Houston is sure to be one of the biggest yet," said David Spencer, Founder Talent, Resources Sports.